"We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. We followed our instincts and they were spot on. The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Its not about money, its about usefulness., Bina is all about self-care. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. I am loving every bit of it at the moment, she says with contentment. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Every day there is a new challenge and a new way to problem solving.". Included on the apparel side is the brands latest venture in retail. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. And be the first to get updates on discounts, contests, products & promotions! Sana Khan with Melvin Louis. "The minute we dont have it we start to get bored. Anugerah. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. Being a mother is hard work. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Wow, never heard that one before. We never think ahead of ourselves; we take one step a time. The next one I do, I will do with a gallery. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. The statement was published at Sana Safinaz's official Instagram handle. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. The three of us sit together and we trust Mohsin because of the youth factor. What part of your business excites you the most? She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. This is how fashion creates jobs. It is evident that self-care is a high priority in her life. Due to her versatile nature she is well known among her fans across the country. "Weve outgrown different phases. You get in there; you bounce off them because they have different ideas. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. We have entered the next level with prt and are investing in the product and the brand. When I did it, that moment gave me power and courage. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. ""One of the recipes for success is failure as well," Sana is honest to admit. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. By the time her results came, she had gotten married and soon had a child. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. SH: The entirely on our own is no longer something to take pride in. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Save my name, email, and website in this browser for the next time I comment. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. The day they published their 100th issue was a major miracle moment for her. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. For her, family comes first and she doesnt believe in living a life with regrets. She would go round and round the roundabout to see it. I design lawn entirely on my own. SH: Not at all. ", "It excites us, we love it," Sana is quick to respond. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. It was especially important for her considering both her areas of work are very different from each other. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. SH: Its the nature of the business. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. We were two recently married society girls and people sort of felt sorry for us because we worked. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. The mall has something for everyone, young or old. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. He authored his memoir 'Truth Always Prevails' in 2014. Sana and I have no knowledge of retail; we are learning day to day. In fact she entered this field because of her own skin troubles. Your focus changes once you become a mother. We have always gone into things by telling each other that we could do it, and we made a success of it. At that time she was opening her current salon. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . She doesnt use her phone much and takes a break from social media. A: How did you start? 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. SH: Getting there. "Of course we do," says Sana. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. A: Then there is the issue of designers themselves copying prints. She had just begun her career when her baby started falling ill very frequently. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams.

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